Going out on your own is the easy part. Building a business that lasts takes a little more grit. Two NZCB members share the highs and lows of running their own businesses, and what they’ve learned along the way.
This article featured in the June 2026 issue of the NZCB InHouse magazine.
At some point, almost every builder thinks about going out on their own.
You’re on someone else’s site, working on someone else’s project, building someone else’s margin. Eventually, you start wondering, ‘Would I be better off working for myself?’
But going out on your own means stepping beyond the tools. Suddenly, you’re responsible not just for the quality of the work but for everything that goes along with it: pricing, deadlines, client relationships, compliance, cashflow, staff. The learning curve can be steep, and the pressure, at times, relentless.
Most builders who set up their own businesses think they’re going to get rich. Paul Riedel of Straight Up Construction Taupō – who has been in the industry long enough to know otherwise – puts it plainly: “It’s very, very unlikely that’s going to happen.”
That’s not a reason not to do it. It’s a reason to go in with your eyes open, and a plan that looks beyond landing the next job. The question isn’t really whether to make the move. It’s whether you’re ready for what comes with it.
The why
The reasons for going it alone are rarely just financial.
For Whangārei builder and NZCB regional president Josh Welsh of Welsh Construction, it came down to something more personal.
“I wanted the freedom to have a nice work-life balance rather than working for the man,” he says. “I wanted to be the man. I wanted the luxury of being able to go to work but then when things are good, being able to enjoy more time with family or friends.”
Josh got his qualification in 2022 and made a deliberate decision not to rush into anything. Rather than launching a full company straight away, he started as a sole trader, contracting to others while he found his feet.
“I talked to a lot of people and that’s what they said: do a little bit of time under someone before you dive straight in, because then if you do have any issues, you’ve still got someone there above you so it doesn’t fall solely on you,” Josh says.
For Paul, the path looked different: seven years doing his apprenticeship in the army, three years overseas, then back in New Zealand and running his own business within nine months. That business has since flourished, but the early challenges then were the same ones every new business owner faces now.
“Building up trust with clients is very hard, and I don’t think it’s something that has got any easier,” he says.
“You’re trying to convince clients to spend huge amounts – that’s the most money they’re going to spend on an item, their house – so trying to get them to trust you when you’re very young, that’s the hard part.”
The groundwork
The practical foundations to starting a business matter more than most people expect. Getting your LBP certification; establishing the right company structure; getting contracts that protect you, and insurance that covers the work – public liability and contract works catch people out more than almost anything else.
But perhaps the most important early step is finding an accountant you trust from day one.
Josh is unequivocal on that. “Find a good accountant. If you don’t get your financials in check, you can get into a lot of trouble.”
Beyond the paperwork, it’s about building the right network before you need it. Josh found that his NZCB connections gave him a head start that money couldn’t buy.
“I had the opportunity of talking to a lot of well-established businessmen through the contacts I’ve made through NZCB. They explained what to look out for. So I haven’t really been caught out by anything because I’ve had such a good network to lean on.”
The stuff nobody warns you about
But even with good preparation, there are things you can’t control. For Josh, it wasn’t the business itself that caught him out, it was the market.
“The biggest hurdle probably wasn’t the first year, but the second. The industry was still recovering from Covid, so the workflow was a bit up and down.”
Josh decided to align himself with builders who could offer steady work, trading some independence for stability while he built his foundations.
Cashflow and wearing many different hats can be hard when you’re just starting out. But then there’s the mindset trap that Paul has watched catch out more than a few good operators.
“Most of us can set up a business and earn an income, and that’s great. It’s tempting to just want bigger and bigger jobs – we think we’re going to make more and more money. But the basics have to be right. All you need to do is make enough to live off, plus some extra.”
The long game
So what should you do with that bit extra you’re hoping to earn?
Paul’s philosophy is straightforward, and it starts with a question he reckons most young builders don’t ask themselves early enough.
“Are you going to buy a flash vehicle, a flash boat, and potentially a flash house? Or are you going to invest in something?”
For him, the answer to this question has always been in property, and the logic for builders is hard to argue with.
“I still think property is the best thing for builders to invest in, because you can add value to it and look after it quite easily with all the skills you’ve got.”
He says futureproofing comes down to two things.
“One is to work for clients and to make some money. The second thing is to gain assets.” And he believes more people in the trade should consider this angle.
“Sometimes as builders we’re a bit downbeat. We’ve got to look after the subbies, we’ve got to do this, we’ve got to do that. Well, you’ve also got massive ability to create assets.
“A Ford Ranger is not an asset, by the way.”
None of it happens fast, though, and Paul cautions that many young builders might go into business for themselves expecting miracles.
“You have to be really patient. Even now, I’ve just done a development and it’s taken two years. Trying to get things across the line is so hard sometimes.
“We’ve also just finished a $2.5million project for ourselves – it’s four industrial units. But it’s taken us 25 years to get here. You don’t do that in your first year of business.”
Josh agrees building a name takes patience and perseverance.
“Building a company is good, but it’ll take you ten years to just be recognised within the community.”
His answer to business ownership has been to look at buying into an established business with a proven track record and reputation, rather than building that from scratch.
“If you can shortcut that, then you’re already ahead of the game.”
The network
Both Josh and Paul point to the advantages the NZCB community offers if you know how to make the most of it.
“It’s nice to be part of NZCB and attend the conferences and know there are people out there doing either similar stuff to you or who have had the same problems,” says Paul.
“Locally, we’ve got quite a tight-knit group of guys – about four or five of us – and we’ll ring each other up about problems. And if one of us has too much work, we can pass it on to the others.”
Paul’s advice to anyone starting out is clear: don’t just join the Association, but get actively involved in it.
“Go to meetings and rub shoulders with people that have been in the industry for 20 years. In New Zealand, a huge number of builders are going to retire in the next 10 to 15 years. There’s a massive opportunity for young guys to take that over.”
Josh says taking on the NZCB Whangārei regional presidency was a deliberate move to put himself outside his comfort zone and keep expanding his network.
“I said, I want a little bit of a challenge. I knew it would be scary, but I try and keep a positive spin on things so I don’t get so overwhelmed.”
Having the National Support Office behind him hasn’t hurt either. “If you’ve got any issues, they’ll sort them out – or they’ll know the right person for you to talk to.”
The bottom line
Out at One Tree Point Marina, Josh recently worked on a 630-square-metre home build on what had been just a bare patch of grass.
“It’s cool to see something come out of nothing. It was just a slice of grass, and now it’s a multi-million-dollar home, so it’s pretty rewarding,” says Josh.
“I’ve always been a firm believer that life throws what it wants to throw at you. So I think it’s all about how you take what comes towards you, not being afraid of opportunities, and putting yourself out there.”
Paul adds that it’s important for all potential business owners – actually, anyone in the trades – to take a step back and not to become too consumed by work and the push for success.
“Don’t just limit yourself to just getting old and tired. Find something outside of work that you’re passionate about, too. Take care of your mental health.”
Josh and Paul’s tips for new business owners:
- Get your LBP qualification sorted before you go out on your own
- Find a good accountant early on
- Get your insurance in place from day one
- Build a network of quality tradies you trust
- Use your NZCB membership actively: go to meetings, talk to experienced people, gain mentors in the industry
- Consider marketing and social media time and costs
- Make the most of NZCB Learn’s online and in-person courses on the Toolshed
- Separate your business and personal finances from the start
- Think beyond income: what assets are you building alongside your business?